Outdoor Media Division

OPUS Group’s Outdoor Media Division is the largest provider of grand and large format printing for Outdoor advertising in Australasia.

This involves the creation, production and distribution of Outdoor advertising material and corporate signage, such as billboards, bus advertising, retail displays, vehicle wraps and trade exhibitions.

Outdoor advertising is increasingly being located inside high traffic buildings such as shopping centres. The innovative nature of large format printing means the division prints on a wide variety of flexible and rigid materials including vinyl, mesh, paper, canvas, cloth, wood, glass and plastic.

Core Customers:

Advertising agencies, outdoor media companies and direct corporate clients.

Graphic

Core Products:

  • Banners & posters
  • Billboards
  • Building & construction site wraps
  • Bus shelters
  • Corporate & event signage
  • Floor graphics
  • Light boxes & kiosks
  • Retail displays
  • Vehicle & bus advertising

Core Services:

  • Design & prepress
  • Large format printing (1-2 metres wide)
  • Grand format printing (over 2 metres wide)
  • Laminating & mounting
  • Welding, rope edging and eyeleting
  • Nationwide store rollout
  • Installation & removal

Divisional DNA

Scale at Speed

Uniquely positioned to provide both national and trans-Tasman communciation solutions for large advertising campaign roll-outs and ongoing national account requirements

Full Scale Capability

OPUS is the largest trans-Tasman Outdoor Media digital printer with leading positions in both Australia and New Zealand. Our production facilities operate 24 hours a day to rapidly produce nationwide rollouts of outdoor advertising campaigns on a daily basis.

The Outdoor Media Division undertakes large format and grand format digital printing on a wide variety of flexible and rigid materials including vinyl, mesh, paper, canvas, cloth, wood, glass and plastic. The majority of work performed by the Outdoor Media Division consists of vinyl billboards and posters and requires a rapid turnaround to meet strict advertising campaign deadlines.

Innovation & Creativity

Successful outdoor advertising relies on innovation and creativity. OPUS remains at the forefront of industry developments to offer new and exciting products and print technologies as they are developed. For instance, the Outdoor Media Division has acted as HP’s global pilot operation for new inks and new turbo-jet equipment in Australia. We have also been the first to offer both recyclable and bio-friendly substrates for mass billboard production, as well as developing innovative solutions for vehicle graphics, floor graphics and building wraps for our clients.

The Outdoor Media Division offers a full range of in-house finishing services including joining, rope edging, hemming, eyeleting, sleeve finishing, installation and removal. Each item is tailored to its installation site based on a comprehensive proprietary database of site specifications.

Promoting Outdoor Advertising

As Australasia’s largest Outdoor Media printer, OPUS takes a very active role in promoting the outdoor advertising industry. Over the past 10 years outdoor advertising has undergone significant growth as it becomes more widely accepted as a powerful advertising medium to reach targeted audiences quickly and effectively.